For some, YouTube is just that place where cat videos and fail compilations exist, and nothing more, but in reality, YouTube and a variety of other internet-based companies, some funded by Discovery, are attempting to revolutionise the way we perceive our entertainment and news. There is no field more prominently changed already than that of news channels and the corporations that run them (into the ground). Giants of the previous age like CNN and Fox News are losing credibility as their agendas are called into question, their accuracy of reporting falters and their previously enjoyed real-time-updates-even-when-nothing-is-happening methods are falling into antiquity. The age of privately controlled news is dying, and I say thank [Insert deity here, otherwise substitute with H. P. Lovecraft], because it takes a great deal of enthusiasm and pro-activity on the part of the viewers to facilitate such monumental changes. For that, I must address my utmost respect to the people behind this change – the viewers as well as the producers.
Rising up to replace these rusting titans are YouTube-based channels like SourceFed and DNews. They are news channels which seem (as far as I can tell) to hold little obligation to any demographic, country or company (although I doubt they would produce a scandalous story about Discovery). They can be viewed anywhere for free. Their demeanour is that of young, creative and idealistic people – people who would dare to challenge monopolised giants like CNN, and win. While major news networks lose viewers by the hundreds of thousands each passing year, SourceFed has reached 1 million subscribers and enjoyed over half a million views in the year that it has existed. There is no telling what will happen from here. Never before has such a thing existed. If we live in a world where fully established corporations can be pushed off their thrones by the young, creative individualists of the postmodern age, then I daresay we have found the ideal capitalist world! Unfortunately, such circumstances do not exist often.
All we have to do to allow these extraordinary events to happen is to give these newcomers moral support, and it literally is as easy as it sounds. Pressing a like button, sharing a video or writing a blog post about them can go a long way towards helping them, if you consider the long line of views that might stem indirectly from your small and easy contribution.
We can only dream of what monumental influence this quickly. It is one of those phenomena which we are fortunate enough to experience, its origins owed to the vast dynamics of the internet, a realm which, fortuitously, has not been dissected and compartmentalised by the powers that be.
But that will depend on you…